Each new year brings fresh hopes for a better year. To the ancient Chinese, Cai 财, which means prosperity, has a multitude of meanings, unlike today when Cai is mentioned, it is about money. But in the traditional means, Cai could mean rice - plenty to eat. Cai could means a big healthy family and a good life.
And so, each year, each in his/her own way, looks towards Cai Shen 财神 (The Deity of Wealth or Prosperity) for something better. And here in Chinatown, the residents and visitors alike hope to get a blessing - be it rice, chocolate in the form of golden ingots or angpows (red packets) - from the Cai Shen.